Rural House of Culture with. Eilig-Khem was put into operation in 1987 and is located in the village. Eiligkhem on Nayiral street 3. 5 specialists work at the rural House of Culture, 2 of them are specialists with higher professional education in culture.
The number of inhabitants of the village of Eilig-Khem is 627 people, of which 150 are young people aged 15 to 24, that is, the number of young people of the total population is 23.9%.
The main directions in the work with the youth were the activities of patriotic, moral, environmental education, familiarizing the younger generation with a healthy lifestyle. One of the main tasks is the mass involvement of young people in the useful and cultural spending of free time. From year to year, the main forms of work remain various contests, reviews, game programs, quizzes, games with elements of sports, hiking, themed discos, and evenings of rest. For example, discos with a game program “Ah, do you know who?”, “Cleanliness is the key to health”, “Cool you hit!”, “The best dancers of the evening”. Every year, in the House of Culture, together with the youth department, a KVN is held among youth teams. This year it was called "We are young". The idea was to identify and develop the abilities and talents of young people, communication and relationships between young people in the process of creative activity.
The priority areas of activity of the rural House of Culture of the Ulug-Khem kozhuun in 2012 are:
- 1. Modernization of the material and technical base of the rural House of Culture with. Eilig-Khem. Since a club in a rural area should be a local intellectual base, a leisure center, technically equipped with modern computer and electronic means. For only a well-equipped club can be a center of culture;
- 2. Modernization of youth leisure;
- 3. Advanced training of specialists of the rural House of Culture, leaders of amateur groups. In kozhuun, 19 specialists of rural clubs have only a secondary specialized education, 9 specialists have a secondary special education not in culture, which is 52%, therefore, the problem of specialists capable of solving complex problems of cultural and leisure institutions in the new conditions, and hence the problem of improving the qualifications of these specialists - one of the main ones. It is solved according to the plan for advanced training of specialists of rural cultural and leisure institutions;
- 4. Active participation in the development of Grants of the Chairman of the Government of the Republic of Tatarstan, social and creative orders, FTP.
At present, the demand of the population, especially young people, for holding high-quality and meaningful events has noticeably increased. Indeed, would a person want to spend his leisure time in a technically unequipped cultural center, if other institutions are much better in this regard? Will he go to a disco in a club with poor sound quality and without appropriate lighting effects, while in Kyzyl, for example, there are many high-quality recreational places? This question is now facing the cultural workers of the village in all acuteness. It's not just that the club may lose its credibility in the eyes of the people. With poor technical equipment, the club will cease to be a center of culture, a place of recreation.
Intending to keep pace with the times, it is necessary to firmly understand that the normal functioning of any, even a small club, both in the city and in the countryside, is unthinkable today without the use of new technologies, without skillful leadership. There is no area of cultural work where the urgent need for technical workers is not felt. Is it possible to do without technical assistants who can make each event more emotional, colorful, and intelligible? And the development of paid services provided by the club to the population cannot be solved without a good material and technical base.
Realizing the great role of new technologies, we in our House of Culture are trying to work on the constant improvement of the material and technical base, taking into account modern requirements, which undoubtedly affects the level of events. Compared to 2000, the number of club formations, cultural and leisure activities, and financial receipts from various types of statutory services has increased dramatically.
Several sets of computer, office equipment, communications equipment were purchased with the proceeds from the provision of statutory paid services, as well as, to a lesser extent, from sponsorship receipts. A SANYO video projector was purchased and successfully used in the work, the use of which has significantly improved the quality and level of events.
It became possible to hold colorful show-video-discos for young people with the simultaneous projection of video clips, which, in our opinion, significantly raises the level of discos to a qualitatively new level. Broadcasting of events on the screen, showing slides, videos, titles was new in the course of events.
New technologies are being actively introduced into self-supporting circles, interest clubs and amateur associations. There are 13 formations in the House of Culture, where 125 people are engaged, of which for young people from 15 to 24 years old, 5 formations, where 80 people are engaged.
Since 2011, 2 paid self-sustaining clubs and a video recording studio have been operating in our House of Culture, where young people aged 15 to 24 are engaged, in total 50 people.
This is a computer circle "My computer world" (headed by Mongush A.A.). The purpose of this circle is to teach the basic skills of working on a personal computer. The training program includes familiarization with the device of the computer and peripheral devices, work with graphics, text, the World Wide Web.
We purchase all consumables from the receipts of tuition fees in the circle: printer cartridges, paper, copier refills, laminating film, etc.
Circle of future video operators. The class is held weekly. Theory is taught, the main methods of shooting, the ability to use light, a microphone. Thanks to the club members, all events are recorded with a video camera on a cassette and stored in a separate fund. There is a recording studio. The center has its own recording studio with the possibility of computer pre-mastering and the production of laser CDs, where 10 people are passionate about the work. (ages 14 to 24).
In the future, it is planned to open a club of cinema lovers at the House of Culture, which, we hope, will bring together the youth of like-minded film lovers. The level and number of rural leisure activities are not comparable with those in the capital, and this determines the low attendance of youth events. The way of life of the villagers is more monotonous than that of the townspeople, they watch TV more, attend discos more often, and walk more.
Thus, the problem of youth satisfaction with their leisure time is relevant today. This problem has both objective and subjective content. On the one hand, the passivity of young people, the orientation towards consumerism, on the other hand, financial restrictions. The House of Culture, for example, considers the holding of paid services, discos, circles, rent of premises and equipment as a way out of this situation, as a financial limitation. The introduction of paid, interesting circles for young people and the population in the House of Culture. We believe that then the mechanism of self-sufficiency and self-sufficiency will work.
And so today, 8 most important factors for attracting the population, youth to the rural House of Culture and the development of a club institution have been identified: interest in their work and the creative level of the leader, specialists working in this House of Culture, well-thought-out tactics of work, active implementation of statutory paid services at the request of the population , the constant improvement of the material and technical base, the active introduction of new technologies in work, the Internet, communications and the constant improvement of aesthetics, the design of the exterior facade of the building, the improvement of its territory: landscaping, lighting, etc.
In order to activate the consistent work of institutions of the socio-cultural sphere for the prevention of socially dangerous diseases, to introduce the younger generation to a healthy lifestyle, together with the Department of Education of the Administration of the Ulug-Khem kozhuun, a cycle of preventive programs was carried out such as “No to tuberculosis!”, “We are for a healthy lifestyle”, “ Strip of Life”, on the prevention of offenses, the degradation of the individual and simply to the fact that a person does not grow up as a full member of society.
This means that the problem of a creative approach to the organization of youth leisure is a task of the state level. And its decision is of national importance. Therefore, it should be given great attention at all levels.
But still, it is most effectively solved on an individual, personal level.
Therefore, it is necessary to create optimal conditions for the harmonious development of the personality, to stimulate the desire of young people to actively spend their leisure time, to minimize the unoccupied free time of young people. And everyone will benefit from this. After all, young people are not only an active, living part of society, but also its foundation in the future. Thus, in conclusion, the following conclusions can be drawn.
Leisure is an activity in free time outside the sphere of social and domestic labor, thanks to which the individual restores his ability to work and develops in himself mainly those skills and abilities that cannot be improved in the field of labor activity. This activity is carried out in line with certain interests and goals that a person sets for himself.
Leisure is a part of the social time of an individual, group, or society as a whole, which is used to preserve, restore the development of a person’s physical and spiritual health, and his intellectual improvement. The culture of youth leisure is characterized by such activities that are preferred in their free time.
Social well-being largely depends on the ability to direct one's activity during leisure hours to achieve generally significant goals, the implementation of one's life program, the development and improvement of one's essential forces. young man, his satisfaction with free time. When considering socio-cultural technologies for organizing youth leisure, the following was revealed ...
The sphere of youth leisure has its own characteristics. The leisure of young people is significantly different from the leisure of other age groups due to its specific spiritual and physical needs and its inherent social and psychological characteristics. These features include increased emotional, physical mobility, dynamic mood swings, visual and intellectual susceptibility. Young people are attracted to everything new, unknown.
The specific features of youth include the predominance of search activity in it. Thus, the task of cultural and leisure centers is the maximum implementation of developing leisure programs for young people, which are based on the principle of simplicity of organization, mass character, inclusion of unused youth groups. Improving the organization of cultural forms of youth leisure will provide it with the opportunity for informal communication, creative self-realization, spiritual development, and will contribute to the educational impact on large groups of young people.
It is important for cultural and leisure institutions to be able to organize such work and such leisure programs that could captivate any young person, therefore it is necessary:
- - continuous improvement of the material and technical base of cultural and leisure institutions;
- - improve the quality level of leisure activities through the introduction of new, non-traditional forms of entertainment, education and communication and a wide choice of them;
- - creation of a comfortable cultural and leisure environment in which various segments of the population would feel comfortable;
- - creation of a bank of ideas and a center for young initiatives, taking into account the needs, interests and needs of youth in activities;
- - creation and organization of new interest clubs, living rooms and amateur associations;
- - participation in various competitions, festivals and support for groups and participants in amateur performances;
- - creation on the basis of a cultural and leisure institution of social living rooms, communication groups, consultations of psychologists, centers for socio-psychological rehabilitation for those in need of communication, care, kindness.
Based on the above as a proposal, we have developed a draft municipal target program for organizing youth leisure.
We hope that the practical significance of this work in the future will be associated with the possibility of its use by specialists of cultural and leisure institutions, as well as teachers and organizers in educational institutions as methodological recommendations for organizing youth.
Conclusion
In the course of the study, we studied the current state of the activities of cultural institutions in organizing leisure activities for the youth of the village, as a special category of the population. The transition to market relations necessitates constant enrichment of the content of the activities of cultural institutions, methods of its implementation and search, new leisure technologies. One of the urgent problems of the activities of cultural and leisure institutions on the way to solving this problem is the organization of youth leisure. leisure youth sociocultural
Optimal use of the socio-cultural potential of young people is achieved through the use of socio-cultural technologies, namely the development and implementation of socio-cultural projects and programs. For this purpose, we have developed a draft settlement target program "Youth of the village of Eilig-Khem for 2013-2015", which was approved by the Head of Administration and allocated funds for the implementation of the program in the budget of Ulug-Khemsky kozhuun for 2013.
We hope that our target program will be implemented successfully, as it is practically significant.
On the site "People's Expertise".
Rural clubs began to appear on a large scale in Russian villages and villages in the post-war period. At that time, the organization of the club's premises corresponded to the basic needs of the population for leisure activities: a large dance floor, a stage for performances, a cinema booth for watching films and a large number of knocked together in rows of folding chairs - on the days of dances and mass celebrations, these chairs were placed around the perimeter of the room, and at the moments of concerts, film screenings or party-people's meetings they were arranged in orderly rows so that all those present could watch the performances on stage. The typical architecture of the building also followed from this purpose - a one-story rectangular house with an entrance in the center.
In this form, most rural clubs existed until the collapse of the Soviet Union, and in the next twenty years it did not undergo any drastic changes. The author of these lines also went to one of these clubs in childhood, and it was already in the 2000s. The movie booth, however, was not working at that time, on Saturdays the sounds of music were heard from a half-dead tape recorder, designed to organize a "disco", and the rural youth used the club as a "transit point" - all the main "movement" took place behind the club building, and was characterized it is in one succinct word: swell".
Modern realities
Almost in the same form, most rural clubs exist today. For the most part, they have the status of "bureaucratic replies": since there is a club in the village, it means that it has "social and cultural facilities for the population." Accordingly, the participation of the state in the life of modern rural residents (and especially young people) takes place. But is it so in practice?
Yes, clubs work in villages and villages. Employees of these houses of culture receive salaries, and with them the obligation to hold cultural events for the population. Let's not pretend and deceive ourselves - for the most part, this is done for show, but not for a real contribution to the cultural development of the population. Young people are now fascinated by completely different interests, and you can’t drag them into a room with a wooden floor and a music center, even if it has undergone a “European-style renovation”, which is what the heads of districts and rural settlements like to flaunt. The older generation is also sitting at home - concerts and film screenings have long moved from movie booths to TV screens. Neither the young nor the old have any interest and motivation to "go to the club in the evening". The only regulars of these "houses of culture" are tipsy villagers, for whom the club is a place to warm up (in winter).
Meanwhile, the village club still remains practically the only option for mass cultural leisure in rural areas. Moreover, it can and should be a platform not just for cultural and modern recreation, but also a base for the formation of self-awareness of the local population. It is simply necessary to radically revise the format of presentation and organization of leisure. And now, when the Governor of the Belgorod Region speaks of a “de-urbanization course” and attracting young people to rural areas, the issue of organizing cultural and leisure activities in rural settlements should be one of the key priorities, along with providing rural youth with housing and jobs.
Requests from rural youth
What do rural youth want? Perhaps the answer will seem strange - but she wants the same thing as the city. And the primary desire is communication with peers. Through dances, joint games, or drinking alcoholic beverages and fights, these communications take place - this is, in fact, a socio-cultural issue. It depends on the environment and what this environment gives young people. If urban youth have such evening leisure options as going to the cinema or sitting with friends in a pizzeria, then for rural youth the options are less prosaic - to stay at home or go to the club.
The task of "reviving" the socio-cultural role of the village club is to transfer the realities of urban leisure to the body of the village club as much as possible. Delete from the program what is an atavism, a relic of the past. For example - discos. A disco in a village club is about ten people, nine of which are drunk. Given the current population in villages and villages, the very idea of rural discos has become obsolete. Youth need as many peers around as possible. Now discos are concentrated in regional centers. Again, the realities of the 21st century are that a significant number of young people have cars. At least one for a company of 3-4 people is located. Even if it's his father's. And this company would rather drive 10-15 kilometers to the regional center, where a hundred people gathered for a disco, than stay in a village club, where there are hardly a dozen people. In rural clubs, discos are not needed.
But what is needed? I have already brushed aside watching movies together - firstly, almost everyone has TVs, secondly, not every club has equipment for watching movies, and thirdly, in the era of copyright, collective viewing of new movies can cost a pretty penny for institutions. That is, we reject dances and films. What remains?
It remains to return to the original meaning of the English word "club" (club) - a meeting place for people with common interests (business, educational, developing, entertaining), which are of a cultural and entertainment nature. An ideal modern example of such an organization of the population is the "anti-cafe", which is gaining popularity among the youth, where the space is organized in such a way that a person (company) is given a wide choice of options for spending cultural leisure time in a pleasant environment.
Why are coffee houses so popular in Belgorod? Is it really because a whole generation of "gourmets and connoisseurs" of the real taste of coffee has grown up? Not at all. Coffee houses and anti-cafes have become an interesting and popular place for joint cultural leisure, these are the "clubs" of the 21st century. Therefore - yes, if exaggerated - the rural club should take the model of modern "anti-cafes" as the basis of its structure.
Organization of the club space
So, the main goal that we set before the premises of the "modern club" is a comfortable accommodation for the population for leisure activities. What problem should this room solve? The club is open in the evening. By this time, schoolchildren are finishing school, adults are returning from work. The very first target audience is youth. The club should offer this category of the population a worthy alternative to prozivanie in front of TV screens or aimless wandering through the gates.
The main hall of our club should accommodate armchairs (sofas) with coffee tables between them. Up to six people can gather around one such table. Here the company can play board games ("Mafia", "Elias", "Activity", "Svintus", "Monopoly", even classical chess - now there are a thousand of them, and they are a worthy replacement for an alcoholic feast - proven many times by own experience! ), read books, magazines, watch videos from a laptop - I retell you everything that young people do in urban institutions of this format.
Next to the main hall is a children's playroom. It can be separated from the main hall by a transparent partition similar to plastic windows - on the one hand, children's noise and squealing does not penetrate into the main room and does not distract adults, on the other hand, parents always see what their children are doing.
It is obligatory to have a toilet in the club (yes, now in the vast majority of cases there are none). First, children are children. Secondly... hmm, is it really necessary to make arguments in favor of having a toilet in a public institution in 2014?!.
Next to the children's room and the toilet there should be a small room - "kitchen", as I called it. Here, again, the principle of "anti-cafe" - anyone can pour themselves a cup of tea and have a snack with cookies. People can bring tea bags from home and something sweet here. I agree that at first it will be something outlandish and partly unthinkable - but people's consciousness can change under the influence of the example of others (change both for good and for bad). People need to be shown that this is real, that it is as natural as having guests in one's house, as drinking tea in one's kitchen. In the villages, almost everyone knows each other - just because of the lack of consolidating moments, everyone is used to living apart, according to the principle "my hut is on the edge." Joint leisure activities, joint purchase of tea for evening gatherings - is this not a step towards the formation of a "solidarity society"?
There should be an office of the head of the club in the premises of the club. After all, the manager's job is not only "to open a club, turn on the music, turn off the music, close the club." These are also reports (where without them!), work planning, etc., etc.
The technical room is a communication room. Water meters, light. Heating system. In terms of area (and in terms of structure), the premises of the village club should be similar to a large and comfortable residential building - in accordance with this, all communications should be provided.
I have named one more room on the diagram below "conference room". A loud foreign word hides a room, the essence of which is a large table and chairs around. Here you can gather in a large company for any discussion, presentation, meeting, or just a heart-to-heart conversation over a cup of tea. During the day, master classes (or, in the native language, "creative circles") can be held here, in the evening - companies of the older age category can gather. Play dominoes or discuss the latest village news at gatherings - and not be distracted by the noise from the next room.
Schematically, all of the above looks like this:
The main motive of the "new village club" is to gather people under one roof, provide them with a comfortable place for socializing and leisure activities, and let them feel "at home". This is a platform designed to return to the people in the villages what has been lost for more than a decade - a sense of unity, community. This is not a formal "reply" about the successful work of the socio-cultural cluster in the countryside - it is a source of culture and an environment for the comfortable development of society.
Organization of public leisure
The basis for the successful functioning of such an institution, especially at first, when it will be "a novelty" for most visitors, is a clear regulation of the rules of conduct and awareness of the responsibility of each visitor for the premises. There is no longer the principle "Everything around is collective farm - everything around is mine", and if you break or steal something, you will incur appropriate financial or criminal liability. I came to the institution with a passport, sign with the manager that "I am familiar with the rules of conduct, I am aware of the measure of responsibility"- and then use the entire "infrastructure" to your health.
And now let's look at the scheme of functioning of the "new village club" on a specific, albeit hypothetical, example.
I am a young professional who moved to the countryside with my family. In terms of housing, there are now several good programs for young families in the Belgorod Region, so we will assume that we are provided with housing. In terms of employment in the countryside, a number of regional programs are also working, in extreme cases, we believe that my wife works in the social sphere, and I am developing my own business under the small business support program. On the territory of the rural settlement there is a kindergarten and a school - while the parents are working, the children are also at work.
Evening. The work is over. Household chores are also allowed. The question is about leisure. Arriving at the village club, we meet with friends - say, the family of my classmate, who also lives in this village. Adults, that is, we, sit down at one of the tables and communicate on topics of interest to us, and small children can be sent to have fun in the children's room. I clearly know that a child here has entertainment no worse than in Belgorod establishments like Lukomorye or a play area in some Mega-Grinn. There is Wi-Fi indoors (Rostelecom, as far as I know, currently provides high-speed Internet to all settlements in the region - at least in my village the Internet has been around for a year and a half since it appeared), and out of habit I update the news feed in some any of social networks. Or maybe even write a blog post.
I can get up and make myself a cup of tea (of course I brought a whole package with me, and even with cookies!). Older boys are sitting at the next table and drawing something in their coloring books. In a nearby "conference room," a school bus driver is having a heated discussion with a group of friends. Nevertheless, I can be calm for the ears of the surrounding children - the club has a clear rule of three NOT: do not drink, do not smoke and do not swear.
And, most importantly, we all do not feel inferior in the fact that this is a country club. In the era of globalization, the borders simply have to be erased, and in a good way it should not make a difference whether we are sitting in a village club or any institution in the regional center.
Yes, I do not consider all of the above utopia. This could all be real. The main thing is to want.
Issue price
According to my approximate calculations, even if such a club is built from scratch, the total estimate will not exceed seven million rubles. Construction of a one-story "box" with an area of up to 250 sq. m will cost up to 4 million, about three more will need to be invested in the "internal content" of the club. In such a room can comfortably accommodate up to 50 people at a time.
From a commercial point of view, this money will be impossible to "recapture". However, the social sphere is not the field where money grows. A much more important seed from a strategic point of view grows here - the culture of society, its consolidating idea, the potential for realizing the growth and development of people.
As a realist, I do not see the imminent implementation of the project I have described above in the very near future. However, he considered it his duty to state his vision of the situation. Who knows, maybe not now, but in five or ten years the sphere of social and cultural life in rural settlements will reach a qualitatively new level, which is required by the changing realities of our world. I believe that someday the system will move from words to deeds, and the declared process of "de-urbanization" in our region will affect not only the financial and material aspects of life, but also the spiritual and moral ones. Someday we will build it.
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Control of cultural and leisure activities by mechanisms of the federal level, new tasks for the heads of club institutions
To date, there are practically no legal documents in the legislation that would regulate the cultural and leisure activities of club-type cultural institutions. In this regard, there are some difficulties in determining the mission of these organizations operating in many settlements of the Russian Federation.
Problems of regulation of cultural and leisure activities
As is known, cultural and leisure activities not included in the list of powers of the federal level. At the current time, this is the pre-emptive right of regional and municipal authorities. Therefore, all federal legislative acts are only advisory in nature.
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Therefore, it is rather problematic to collect and analyze information related to the cultural and leisure activities of clubs. As a result, centralized statistics are almost completely absent.
If we talk about the regulation of the activities of clubs at the regional level, then in this case there are also a lot of shortcomings.
- Indeed, until now, the regional bodies have not approved the Regulations on cultural and leisure activities, thanks to which it would be possible to resolve any issues related to the activities of such organizations.
- Among the many problems of club organizations, it is worth highlighting the problem that concerns the work of clubs and studios. Today, both of them operate outside the system, that is, they exist, as it were, in a separate vacuum. Many of them experience a significant decrease in skill level over time.
But at the same time, it is worth noting the activity of some leaders of creative teams who are real enthusiasts and masters of their craft. For many years they have been working on developing the potential and attracting new members of the creative team.
- As a result, it turns out that the same conditions have been created for both enthusiasts and those who are lagging behind, in which for some there are no opportunities for development, and for others there are no opportunities for closing a practically inactive team. This can be explained by the absence of legislative acts that would regulate not only programs, but also the use of space.
Public participation, as well as the implementation of control over are those mechanisms that are introduced at the federal level and put forward new tasks for the heads of club institutions. To do this, of course, it will be necessary to do a lot of work.
- However, resolving these issues will be problematic. And the main problem is the lack of quality standards for cultural and leisure activities.
- Also a big obstacle is the lack of specific goals of activity and tasks for their achievement in the organization of leisure.
Conclusions on the problems of cultural and leisure activities
Types of club-type institutions
The institutions of cultural and leisure type include:
- palaces of culture;
- youth palaces;
- cultural and sports complexes;
- craft centers;
- houses of folk art;
- social cultural centers;
- information and methodological centers and others.
Advantages of cultural and leisure institutions
But, despite this, these institutions have some advantages compared to museums, libraries and theaters:
- They are not burdened with obligations related to the preservation of museum values;
- For them, there is no mandatory framework for staging performances;
- Their activities are not limited to certain formats.
- They operate not only in large and medium-sized cities, but also in small urban and rural settlements.
Multifunctional cultural center
Due to the performance of a huge number of functions, the club institution will be able to acquire a new status - the status of a multifunctional cultural center. After all, it is this form of institutional activity that today occupies a leading position on a global scale.
Today, club institutions remain the only organizations of cultural and leisure activities in many settlements. Therefore, they have a real prospect of acting as multifunctional cultural centers that help attract the population to cultural life.
Today it is worth paying great attention to the careful elaboration of standards for the activities of cultural centers. This will allow each user to understand their meaning, get acquainted with their activities, and become an active participant.
Modern houses of culture are significantly different from each other. Some of them are impressive complexes with huge concert halls. Others are located on only a few tens of square meters and have limited development opportunities.
Despite the different scale and different conditions of activity, all club organizations have common approaches to providing the most relevant services.
Organization of the guest zone of the club institution
The main task of any leisure organization is to attract and retain a visitor. Houses of culture, acting as interdisciplinary venues, hold various activities and classes for users of various age categories. Therefore, it is necessary to organize your activities in such a way that the visitor wants not only to come, but also to become an active participant in the events.
It is sometimes very difficult for a user who has visited an institution of social and cultural leisure activities for the first time to navigate the variety of services provided by the center. The presented ads are often chaotic and multidirectional, and sometimes there is simply no one to consult.
Therefore, adult visitors often stay away from useful and no less interesting "adult" events, while young people are embarrassed or too lazy to look for Additional information about the work of the institution. At the same time, pricing remains a secret for most consumers. The way out of this situation is to organize a "guest" zone.
Guest zone of a club-type institution
Following the advice of experts, the following components should be included in the reception area:
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Duty manager position |
It is necessary to establish a table at which the duty officer of the institution will be able to advise the visitor on issues of interest. Administrator duties include:
Also, the administrator must be well aware of the cost of all services provided by the institution and have information about the number of free places in circles and sections. |
| Cash register |
The best option is to locate the ticket office in the guest area, which operates at the same time as the cultural center itself. After all, most users do not want to go to the bank to pay a fee for a particular service. A positive point in this case is the possibility of paying with a bank card. Especially if this institution is located in an urban-type settlement. The absence of such opportunities, as a rule, causes resentment of visitors, especially those who are solvent. |
| Navigation |
In the reception area, you need to install navigation:
All navigation elements should be made in the same style. This contributes to the formation of a single aesthetic space. institutions of cultural and leisure activities. |
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Place to rest and wait |
For example, the club has a choreographic circle and parents often have to wait for their children. In the absence of a waiting place, they crowd on the street, which is quite inconvenient, especially in cold weather. Therefore, the equipment of such a corner is simply necessary. Some club-type institutions are installed in the recreation area:
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Additional services |
For example, in recreation areas you can place:
In the hygiene room you can install:
Since modern consumers are already accustomed to the fact that almost all establishments, whether it be an airport, a shopping center or a school, provide such personal services as:
Therefore, the lack of such services in club institutions often causes resentment and is not entirely positive about it. |
Many institutions of cultural and leisure activities had the opportunity to make sure in practice that the presence of a comfortable zone increases the interest of visitors. It was parents, and not grandparents, who began to bring children to classes more often. They spend their waiting time having a pleasant conversation, a cup of coffee, viewing an exhibition or reading a book.
Implementation of new programs in cultural centers
Today, large houses of culture act as centers of creative initiatives of the population. Therefore, in order to enhance their activities, they can provide their sites for the implementation of various projects.
- It should be noted that at present, the undeservedly forgotten work of circles of scientific and technical creativity has begun to resume in club-type institutions. This is a big plus because it attracts teenage and boyish audiences who are not always willing to do singing, music or choreography.
Users of the older generation are very interested in the activities of such institutions. Therefore, they are the most numerous and permanent target audience. Most often they are members of folklore and choral studios. With great pleasure they take part in free events.
The current changes require the implementation of new initiatives in the activities of cultural centers. And since the older generation is the main audience, it is necessary to include them in these initiatives.
- A fairly popular area of today is the organization of computer literacy courses. Although this direction is actively pursued by libraries, club institutions should not stand aside.
An excellent solution that is of particular interest to older visitors is:
- staging documentary performances based on the memories of the elderly;
- organization of exhibitions of archival materials;
- holding meetings of generations and so on.
A very important point in this case is the development of programs for the older generation, which must be carefully thought out and no less carefully prepared for implementation.
Prospects for the development of club institutions
Those club-type institutions that claim the status of a modern cultural center will have to solve a huge number of different problems. After all, as you know, today it needs to be improved normative base, there are practically no standards, there are no guidelines for the future development of these institutions.
Currently, one of the main resources of cities and other territories is creative capital. And it is the activities of cultural and leisure institutions that will allow the population, regardless of age and occupation, to realize their potential.
The interdisciplinary capabilities of cultural centers make it possible to comprehensively and systematically solve problems related to the development of cities and other territories.
Material checked by experts Aktion Culture
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